Not sure how to describe your value? You can adapt it from your company's value proposition. 'Sales Associate: Saving companies time and money with automated expense reports.' Or maybe you sell automated expense-tracking software. 'Sales Representative: Helping IT professionals provide support anytime, anywhere.' Use the next part of your LinkedIn headline to describe how you improve your customers' lives.įor instance, say you sell a mobile IT solution that enables IT professionals to manage their infrastructure on the go. Of course, simply calling yourself a salesperson would be pretty boring - plus, it doesn't communicate the value you add. The same goes for recruiters - if they're looking for a rep in a specific industry or vertical, using the most common version of your title lets them easily track you down. People researching your product are more likely to click on your profile if they can tell you're a salesperson - rather than a random employee. Those kinds of terms could include:Īs a bonus, including 'sales' in your headline will also make it easier for prospects to find you. There's an easy fix - use a title your prospects will recognize. If you look like a sales rep, talk like a sales rep, and act like a sales rep, why are you going by 'account growth manager?”

At worst? It'll make your prospects trust you less. When you're prospecting on LinkedIn, using a job title that throws prospects off the sales scent is confusing at best. On the other hand, your prospects typically have no idea that these are all code for 'sales professional.' SDR, BDR, account representative, client advisor - if you work in sales, you're probably familiar with these titles. X represents your ideal prospect, and Y is their ideal outcome or state of mind after connecting with you.īut how do you come up with the right wording for each of these elements? Read our four tips for writing the perfect headline.Ī good LinkedIn headline follows four best practices: Tailor it to your audience, include your value proposition, use your prospect's language, and be accurate and honest. To make writing your headline easier, here's a simple formula: Remember your headline should be tailored to your audience and also use the language of your prospects. By identifying your fields keywords on LinkedIn, it will give you an advantage while writing your headline. It's also the most visible part of your profile there’s a reason it’s shown in the snippet while prospects browse through potential candidates. Your LinkedIn headline sets up the rest of your profile to be visited more in-depth. This is why you should always customize your LinkedIn headline, as it's is 46% more important to LinkedIn prospects than your experience. Utilizing specific keywords in your headline will make you more attractive to prospects. A LinkedIn headline should describe what you do, why someone should connect with you, and how you can help them. Now that you know what a LinkedIn headline is and why a custom one is the best choice, it's time to put pen to paper.

Best practices for linked in headline